The Effects of Privacy Concern and Social Influence on User Acceptance of Online Social Networks
نویسندگان
چکیده
With the proliferation of online social networks, understanding how and why individuals adopt and use online social networks can help managers and marketers to design better methods and approaches towards engaging users of these kinds of networks. The purpose of this study is to investigate the determinants of user acceptance of online social networks, with particular attention given to a research model incorporating the variables of privacy concern and social influence into the Technology Acceptance Model (TAM). The enhanced model, tailored to the unique characteristics of online social networks, will be tested via a survey study.
منابع مشابه
Analysis and Evaluation of Privacy Protection Behavior and Information Disclosure Concerns in Online Social Networks
Online Social Networks (OSN) becomes the largest infrastructure for social interactions like: making relationship, sharing personal experiences and service delivery. Nowadays social networks have been widely welcomed by people. Most of the researches about managing privacy protection within social networks sites (SNS), observes users as owner of their information. However, individuals cannot co...
متن کاملA centralized privacy-preserving framework for online social networks
There are some critical privacy concerns in the current online social networks (OSNs). Users' information is disclosed to different entities that they were not supposed to access. Furthermore, the notion of friendship is inadequate in OSNs since the degree of social relationships between users dynamically changes over the time. Additionally, users may define similar privacy settings for their f...
متن کاملA Sudy on Information Privacy Issue on Social Networks
In the recent years, social networks (SN) are now employed for communication and networking, socializing, marketing, as well as one’s daily life. Billions of people in the world are connected though various SN platforms and applications, which results in generating massive amount of data online. This includes personal data or Personally Identifiable Information (PII). While more and more data a...
متن کاملAnalyzing Tools and Algorithms for Privacy Protection and Data Security in Social Networks
The purpose of this research, is to study factors influencing privacy concerns about data security and protection on social network sites and its’ influence on self-disclosure. 100 articles about privacy protection, data security, information disclosure and Information leakage on social networks were studied. Models and algorithms types and their repetition in articles have been distinguished a...
متن کاملA CSA Method for Assigning Client to Servers in Online Social Networks
This paper deals with the problem of user-server assignment in online social network systems. Online social network applications such as Facebook, Twitter, or Instagram are built on an infrastructure of servers that enables them to communicate with each other. A key factor that determines the facility of communication between the users and the servers is the Expected Transmission Time (ETT). A ...
متن کامل